This Privacy Policy explains how Adepto Consulting and Media Limited, trading as Weddinguru ("Weddinguru", "we", "us", "our") collects, uses and protects personal data when you use our website at www.weddinguru.co.uk or our platform at *.weddinguru.co.uk. Please read this policy carefully.
1. Who we are
Adepto Consulting and Media Limited is a company registered in England and Wales. Weddinguru is a tradename of Adepto Consulting and Media Limited.
We are the data controller for personal data collected through our marketing website. For data collected through our platform on behalf of venue customers, we act as a data processor under our Data Processing Agreement with the venue (the data controller).
Our Data Protection Officer (DPO) can be contacted at dpo@weddinguru.co.uk.
2. Data we collect
2.1 Data you provide to us
- Account registration: Name, email address, venue name, phone number
- Demo requests / contact forms: Name, email, venue details, message content
- Payment information: Billing details (processed directly by Stripe — we do not store card numbers)
- Support communications: Any information you share when contacting our support team
2.2 Data we collect automatically
- Usage data: Pages visited, features used, session duration, clicks
- Device & browser data: IP address, browser type, operating system
- Cookies: See our Cookie Policy for full details
3. How we use your data
| Purpose | Data used |
|---|---|
| Providing and improving the Weddinguru platform | Account data, usage data |
| Processing payments and managing subscriptions | Billing data (via Stripe) |
| Responding to enquiries and support requests | Contact form data, email |
| Sending product updates, changelogs and important notices | Email address |
| Marketing communications (with your consent) | Name, email |
| Security, fraud prevention and legal compliance | IP address, usage data |
| Analysing and improving our website and product | Usage data, cookies |
4. Legal basis for processing
Under UK GDPR, we rely on the following legal bases:
- Contract performance: Processing necessary to provide services you have subscribed to
- Legitimate interests: Improving our platform, security monitoring, product analytics
- Consent: Marketing emails and non-essential cookies (you may withdraw consent at any time)
- Legal obligation: Compliance with applicable law, tax records, responding to lawful requests
5. Sharing your data
We do not sell your personal data. We may share data with:
- Stripe Inc. — payment processing (subject to Stripe's Privacy Policy)
- Amazon Web Services (AWS) — cloud hosting infrastructure in the UK/EU
- SendGrid / Mailgun — transactional email delivery
- Intercom / Crisp — customer support tooling
- Law enforcement or regulators — where required by law or to protect our legal rights
All third-party processors are required to handle your data in compliance with UK GDPR and under a data processing agreement.
6. Data retention
We retain personal data only for as long as necessary:
- Active account data: For the duration of your subscription
- Closed account data: 90 days after account closure (to allow re-activation), then deleted
- Financial records: 7 years (legal requirement)
- Marketing consent records: Until consent is withdrawn, plus 1 year
- Support tickets: 3 years from last interaction
7. Your rights
Under UK data protection law, you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate or incomplete data
- Erasure — ask us to delete your personal data ("right to be forgotten")
- Restriction — ask us to limit how we process your data
- Portability — receive your data in a machine-readable format
- Object — object to processing based on legitimate interests or for direct marketing
- Withdraw consent — withdraw consent you have previously given at any time
To exercise any of these rights, contact us at dpo@weddinguru.co.uk. We will respond within 30 days.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
8. UK GDPR & data transfers
We are committed to full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We process all personal data within the UK and European Economic Area (EEA). Where we use third-party processors outside the UK/EEA, appropriate safeguards are in place (Standard Contractual Clauses or UK International Data Transfer Agreements).
9. Children's data
Our services are not directed at individuals under 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately.
10. Changes to this policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email (if you have an account) or by posting a prominent notice on our website. The "Last updated" date at the top of this page reflects the most recent revision.
11. Contact us
For any privacy-related queries, to exercise your rights, or to raise a concern:
Data Protection Officer
Adepto Consulting and Media Limited (trading as Weddinguru)
dpo@weddinguru.co.uk